市場學

a~
abc.
adaptive
administered
advertising
agent
ama
american
annual
assortment
at
audience
automatic

b~
balanced
barter
basic
batch
bayesian
before
behavior
benefit
bid
brand
break
business
buy
buyer
buying

call
campaign
c~
cash
catalog
central
chain
channel
channels
characteristics
combination
commercial
commission
commodity
communications
company
comparative
competitive
conditional
conglomerate
consignment
consumer
consumption
control
controlled
convenience
convergent
corporate
credit
customer

d~
data
deal
dealer
delivery
demand
direct
discount
discretionary
distribution
divergent
double
dual
dutch

economic
economical
e~
effect
effective
environmental
ethical
european
exchange
exclusive
expected
expense
experience
experimental

f~
facilitating
factor
fair
field
firm
flexible
food
forecasting
foreign
forward
functions

general
g~
global

h~
hierarchy
high
horizontal

i~
image
implicit
incremental
independent
industrial
inside
installment
institute
institutional
integrated
integration
international
inventory

j~
joint


l~
legislation
location
low

m~
macro
mail
management
managerial
market
marketing
marshallian
mature
measurement
media
merchandise
merchant
message
missionary
modified
multiple

n~
new

o~
occupational
odd
on
one
open
opinion
optimistic
order
organization
outdoor
over

package
packaging
p~
performance
personal
physical
pioneering
planned
planning
point
portfolio
potential
preference
pretesting
price
pricing
primary
product
production
profit
profitability
program
promotion
promotional
propensity
protective
psychological
public
purchase
purchasing
pure

q~
qualitative
quality
quota

rack
r~
readership
regional
regulation
reminder
resale
research
reseller
resident
response
retail
retailer
retailing
risk

safety
sales
s~
salesmen
sampling
second
secondary
selecting
selective
self
selling
sequential
service
shopping
single
size
social
specialty
standard
stimulus
store
survey

t~
target
technical
telephone
test
testing
time
total
trade
transient
transit
transportation
traveling
types

u~
unfair
uniform
unit
use
user
utility

value
variable
v~
vertical
visual
volume
voluntary

wagon
w~
warehouse
weak
weber
welfare
wheel
wholesale
work


y~

z~

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