A字彙

"After the sale" assurances
AAA.-- American Academy of Advertising
AAAA.-- American Association of Advertising Agencies
AAF.-- American Advertising Federation
ABP.-- American Business Press
ACB.-- The Advertising Checking Bureau
Accordion Theory
Accountability principle
Accounting information
ACM.-- Andean Common Market
ACME.--- Association of Consulting Management Engineers
Adaptation-level theory
Advertisement analysis chart
Advertiser's brand
Advisory Council on Minority Business Enterprise
AE ---- Account Executive
Affectional drives
After only with control group design
Agents' intermediaries
Aggregate consumer purchasing power
Aided-Recall Method
All-available-fund method
Allocation models
Analog Data
Analysis of Variance
Antimerger Act
Antimonopoly laws
Appeals
Approaching the customer
Aptitade tests
Area Structure
Artificial Obsolescence
Assemblers of farm products
Assignment model
Association of National Advertisers
Attitude testing
Attitudinal measurement
Attribute
Attrition Rate
Auction Company
Autocratic organizational design
Average-cost pricing
Averaging reorder strategy

ABC.-- Audit Bureau of Circulations
ABC.-- Classification system

Adaptive behavior
Adaptive product
Adaptive-control models

Administered channel systems
Administered prices
Administered vertical marketing systems

Advertising agencies
Advertising agency commission
Advertising allowance
Advertising appropriation
Advertising budget
Advertising campaign
Advertising checking bureau
Advertising delivery
Advertising department
Advertising effectiveness
Advertising media selection
Advertising norms report
Advertising objectives
Advertising policy
Advertising readability
Advertising research
Advertising Research Foundation
Advertising space
Advertising strategy
Advertising susceptibility
Advertising theme
Advertising theme decisions

Agent
Agent middleman
Agent middleman commission houses
Agent wholesalers

AMA --- American Marketing Association
AMA --- Automobile Manufacturers Association

American Association of Collegiate Schoois of Business
American Economic Association
American Management Association
American Society for Testing and Materials
American Society of Traffic and Transportation
American Standards Association (ASA)
American Supply and Machinery Manufacturers Association
American Warehousemen's Association

Annual Marketing Plan
Annual Survey of Consumer Finances

Assortment Plan
Assortment strategy

At-home selling
At-The-Market Prices

Audience Accumulation
Audience analysis
Audience authentication
Audience characteristics
Audience classification
Audience composition
Audience duplication
Audience effect
Audience exposure
Audience size measurement

Automatic Interaction Detector (AID) analysis
Automatic merchandising
Automatic Reorder
Automatic replenishment plan
Automatic Retailing
Automatic Selling
Automatic vending

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