P字彙

Package carriers
Package design illustration
Package plan
Package program
Package testing

Packaging legislation
Packaging Machinery Manufacturers Institute

Panel research
Participative commercials
Party selling
Patronage motives
Payoff matrix
Penetration price
Per-cent-of-sales approach
Percentage of sales method
Perception and consumer behavior
Periodic reordering
Perpetual inventory system
Person-oriented
Personality and persuasibility
Personalizing shoppers
Persuasive communication
Pessimistic reorder strategy
Physiological reaction technique
Pilot test
Plan testing
Political organization marketing
Pool distribution
Pooling
Positioning of product
Possessing utility
Post-tests
Posters
Pragmatic Validity
Pre-production campaign
Preapproach in selling
Preclusive buying
Predetermined selling expenses
Predictive theory
Preliminary research
Prepricing
Preretailing
Present value method
Preventing damage
Principles of consumer cooperatives
Private brands
Processing privileges
Procurement department
Producer satisfaction
Producer's risk
Producers
Producers' goods
Productive capacity
Productivity
Professional advertising
Project planning decisions
Promoting and selling
Psychographic market segmentation
Purely competitive pricing
Pushing policy
Pyramid sales schemes

Performance and quality guarantees
Performance appraisal
Performance disclosure
Performance evaluation
Performance specifications
Performance standard

Personal consumption spending
Personal data sheet (resume)
Personal disposable income
Personal goalsetting
Personal history analysis
Personal interview method
Personal selling

Physical and psychological buying motives
Physical distribution
Physical distribution strategy
Physical environment

Pioneering advertising
Pioneering stage

Planned obsolescence
Planned shopping center

Planning and forecasting
Planning horizon
Planning information
Planning premises
Planning-theory

Point-of-purchase
Point-of-purchase advertising
Point-of-purchases display

Portfolio foreign investment
Portfolio tests (in advertising research)

Potential competition
Potential competition doctrine

Preference distribution analysis
Preference ordering
Preference theory

Pretesting
Pretesting advertisements

Price adjustments
Price administration
Price appeal
Price discrimination
Price elasticity of demand
Price flexbility policies
Price guarantees
Price index
Price per unit
Price reasonableness
Price reduction
Price sensitivity
Price setting
Price-aura effect
Price-level policies
Price-setters

Pricing
Pricing decisions
Pricing factors
Pricing objectives
Pricing policies
Pricing procedure
Pricing psychology
Pricing strategy

Primary buying motive
Primary central market
Primary data
Primary market
Primary source
Primary-demand advertising
Primary-demand stimulation

Product abandonment
Product adaptation
Product analysis
Product and communications extension
Product appeals
Product approach
Product characteristics
Product class
Product class's choice criteria
Product classifications
Product concept testing
Product conditions
Product decisions
Product deletion
Product design
Product Development
Product development decisions
Product differentiation
Product diversification
Product diversity
Product duplication
Product feature approach
Product group approach
Product image
Product improvement
Product innovation
Product introduction
Product labeling
Product liability
Product life cycle
Product line
Product line decisions
Product line expansion
Product management system
Product manager decisions
Product market organization
Product market relationship
Product mix
Product modification
Product packaging
Product planning
Product planning and budgeting
Product planning and development
Product protection
Product pruning
Product quality
Product question
Product research
Product sales organization
Product segmentation
Product sensitivity
Product service factors
Product service mix
Product specifications
Product strategy
Product testing
Product types
Product usage
Product-attribute decisions
Product-concept decisions
Product-extension Conglomerate
product-line pricing
Product-manager system
Product-market analysis
Product-market scope
Product-service package valuation
Product-shipments data

Production department
Production engineering
Production function
Production inventory control
Production lines
Production of competitive
Production planning illustration
Production record
Production-market integration
Production-oriented diversification

Profit center
Profit contribution
Profit margins
Profit maximization
Profit models
Profit-oriented
Profit-oriented objectives
Profit-volume analysis

Profitability control
Profitability estimate

Program analyzer
Program Evaluation and Review Technique (PERT.)

Promotion
Promotion experimentation
Promotion opportunity
Promotion strategy

Promotional activities
Promotional assistance
Promotional competition
Promotional decision game
Promotional decisions
Promotional discounts
Promotional effectiveness
Promotional games
Promotional mix
Promotional objectives
Promotional orientation
Promotional package
Promotional value
Promotional warranties

Propensity to consume
Propensity to spend

Protective packaging
Protective warranty

Psychological and physical buying motives
Psychological law of suggestion selling
Psychological segmentation
Psychological tests

Public environment
Public sector
Public service
Public transportation

Purchase behavior
Purchase discounts
purchase motivation study
Purchase transition matrix
Purchase-probability surveys

Purchasing
Purchasing agents
Purchasing function
Purchasing managers
Purchasing officer
Purchasing performance
Purchasing power
Purchasing procedures
Purchasing process
Purchasing strategies
Purchasing unit

Pure competition
Pure monopoly

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