O字彙

Obsolescence stage
Office equipment
Oligopolistic competition
Omnibus Cooperative Advertisement
Operating expenses
Operational diversification
Opportunity cost
Optimization techniques
Optimum (Sample) Allocation
Organizational marketing
Original Equipment Manufacturers (OEM)
Out-of-stock
Outpost display

Occupational prestige
Occupational profiles
Occupational status

Odd Pricing
Odd-lot dealer

On-air Testing
On-line information system
On-line management information system

One-price policy
One-stop shopping concept

Open questions
Open-End Commercial
Open-end pricing
Open-end program
Open-end questions
Open-recruit system
Open-to-buy control

Opinion leadership
Opinion testing

Optimistic reorder strategy
Optimistic time

Order of merit tests
Order status report
Order-shipping-billing cycle

Organization for Economic Cooperation and Development (OECD)
Organization for European Economic Cooperation (OEEC)

Outdoor advertising
Outdoor Buyers' Guide
Outdoor medium

Over-compensation effect
Over-the-counter market

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