B字彙

"Black box" models
Bachelor stage
Back-Door selling
Backing activities
Backward integration
Bait advertising
Banner-Line
Bar Chart
Basement Store
Basing-point pricing systems
Battle of the brands
Bayes' Rule
Behavioral Science
Belly-to-Belly Selling
Below-cost sales
Bias in questionnaires
Biased testimonial rule
Black market
Blanket Brand
Body Type
Bogus ad. tests
Boiler-shop operations
Bonded Warehouse
Bonding
Bonds
Boom-or-bust business
Borden case
Boycott
Brainstorming
Broad-line competitor
Broadcast media
Broadening Marketing Concept
Broker
Budget Promotional
Bullishness

Balanced selling
Balanced-line selling

Barter Broker
Barter syndication

Basic price
Basic Stock

Batch Controls
Batch Process management information systems

Bayesian analytical approach
Bayesian decision theory

Before-after correlation test
Before-after with control group

Behavior of buyers
Behavior patterns

Benefit bundle analysis
Benefit segmentation

Bid
Bid peddling

Brand
Brand acceptance
Brand awareness
Brand decisions
Brand differences
Brand dissimilarity
Brand emulation
Brand image
Brand Label
Brand loyalty
Brand naming
Brand policy
Brand preferences
Brand proliferation principle
Brand purchase probability model
Brand share (or market share )
Brand Switching
Brand-choice decisions
Brand-choice problems
Brand-extension strategy
Brand-mix model

Break-even analysis
Break-even point

Business buying behavior
Business Cycle
Business ethics
Business forecasting
Business Management
Business objectives
Business organization marketing
Business ownership
Business-directed

Buy grid
Buy-and-sell transport

Buyer behavior
Buyer innovation
Buyer's market
Buyer's surplus
Buyer's wheel
Buyer-salesman interaction
Buyer-seller relationships

Buying allowance
Buying by description
Buying by inspection
Buying by sample
Buying committees
Buying distribution
Buying policies
Buying power
Buying practices
Buying-power index
Buying-power quota

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